What to look for in commercial refrigeration
Impulse sales are an important aspect of retail businesses, adding easy, high-margin sales to the profit totals. When it comes to impulse sales for refrigerated products, perfectly chilled, well-lit and visually appealing products will sell at much higher volumes than those that aren't.
Premium refrigeration can be the difference between slow impulse sales and healthy sales totals. But how do you know you are going to be getting the best? Often it isn't until you have product in the fridge that you get to experience the quality.
Product visibility
By having visibility from as many directions as possible, you aren't reliant on a single line of traffic. You are instead able to place your fridge in a more convenient location, knowing more eyes are being drawn to the product.
Maximum capacity
Showcase more products with a refrigeration solution that has maximised the usable space. This gives you more product stocking options, reduces the time required to restock, and assists in drawing attention to the products.
Refrigeration performance
Often the best place for impulse purchases are in the worst places for refrigeration. In front of doors, at the end of aisles, or near the checkouts are usually the hottest and busiest locations. Lesser refrigeration is more susceptible to the heat, creating inconsistencies in the temperature of your product or a higher percentage of product failures.
Product visibility
By having visibility from as many directions as possible, you aren't reliant on a single line of traffic. You are instead able to place your fridge in a more convenient location, knowing more eyes are being drawn to the product.
Maximum capacity
Showcase more products with a refrigeration solution that has maximised the usable space. This gives you more product stocking options, reduces the time required to restock, and assists in drawing attention to the products.
Refrigeration performance
Often the best place for impulse purchases are in the worst places for refrigeration. In front of doors, at the end of aisles, or near the checkouts are usually the hottest and busiest locations. Lesser refrigeration is more susceptible to the heat, creating inconsistencies in the temperature of your product or a higher percentage of product failures.
“We needed a refrigeration solution that could keep up with the fast pace and what SKOPE provided was bullet proof.”
Sam Ibrahim – Director, SPN Projects
Explore the SKOPE range of Grab n Go fridges
